The Racing Post has extensive coverage of the problem racing faces in attracting new customers. Since I first took an interest in the sport, a million words have been written in pursuit of a solution to this marketing challenge. Coral’s Simon Clare sums it up best: “Racing deserves to be more popular and racing could be more popular – we just can’t work out how.”
Well, here’s an idea…
Potential fans can be plied with every marketing trick in the book but in the end, you either get racing or you don’t. It’s not Marmite: plenty people are happy to have the odd day out at the races, but the ones you’ll hold and keep for life are the ones who “get it”.
I don’t think you can crystallise the “it” that’s to be got. I suspect that much has to do with the challenge of sharpening your skills to such an extent that you can compete with and sometimes outdo the experts in picking winners or identifying future champions. It’s a personal challenge. You can seek mentors and read Timeform and the Racing Post and watch TV analysis but there are nuances that can only be learned, not taught. Skills can be developed that are so exquisite those who possess them cannot describe them in words.
One thing I’ve noticed is that committed racing fans often show similar personalities, typified perhaps by optimism and a ready sense of humour. I’d happily bet that if we were all given a psychometric test the results would show many other shared character traits. And therein lies a potential solution.
Supposing 10,000 of us volunteered to take part in extensive psychometric testing? We’d end up with a highly dependable profile of the personality of someone who “gets it”. Armed with this data, the marketers could target those who fit that personality profile.
Worth a try? The comments section is always open on this blog. Let me know what you think.
1.30 Shattered Love EW
2.10 Acapella Bourgeois
2.50 Tombstone and also an each way on Hawk High who looks big at 33/1
3.30 God’s Own EW
4.10 Cantlow NAP
4.50 Diable De Sivola EW
5.30 Irish Roe EW
There are three here worth a small stake EW Patent – Hawk High, Diable De Sivola, and Irish Roe are all 33/1
I won’t bore you with the workings
Bet them each way except Melon (Skybet offer cash back on all losers in the 1.30 up to £20 stake which is returned as a free bet)
Don’t put too much on
Enjoy the racing
1.30 Melon 3/1 Freely available
2.10 Charbel 12/1 Betvictor/Betfair/Power
2.50 Singlefarmpayment NAP 15/2 Freely available
3.30 Brain Power 7/1 Freely available
4.10 DebDebDeb 150/1 Hills/ Betvictor/Power
4.50 Bells N Banjos 66/1 Betway
5.30 Captain Redbeard 22/1 Power/Betfair/Betway
She’s only 7 and unexposed in general. She’s very game and could well be on a nice mark for her first attempt at this trip. The yard’s in good form and she has run 4 times in February, winning three and second in the other one. In comparison she has just one victory from her 15 outings outside of February.
I suspect she’ll be the gamble of the race.
For about a week after he won the Betfred Classic Chase over 3m 5f at Warwick, bookmakers continued offering 33/1 for the National about One For Arthur (he was 40/1 for 48 hours). This seemed a daft price and although he’s come in now to 20/1 there’s a fair chance he’ll go off half those odds.
He has a light burden (10.6), he’s improving, and has experience over the fences without having to face the white-hot furnace of the National itself (those who’ve run in it before are at a disadvantage these days, imo) and he jumps and stays.
Crucially, from a price viewpoint, he is trained in Scotland and will have lots of support from us natives and from the Scottish media. Perhaps more importantly, he has a name which will be latched onto by anyone with a relative or good friend, dead or alive (the former more likely, I’m afraid) called Arthur. These apparently small factors can drive significant gambles from the general public.
But the Braveheart factor and the housewife’s blessing of an old man’s name is far from all he has going for him. His jockey, Derek Fox, who has ridden him in all three runs this season reportedly told Lucinda Russell, the trainer, after the Becher that the horse ought to be tried with a tongue tie. Luke Harvey (ex-jockey) speculated that this suggested Fox had heard the horse make a noise during the race and Fox looked after him that day (he was a 3 lengths 5th of 22).
The tongue tie went on for the Warwick race and despite being quite badly hampered early, One For Arthur was unfazed, as was Fox who hacked him round at the back before taking closer order in effortless fashion with about 6 to jump before steadily drawing clear. His leap at the last suggested there was quite a bit in the tank although Fox took no chances, driving him out to the line.
You’d have to assume that had the tongue tie been on in The Becher, you’d be looking at a horse unbeaten in three races this year. He’s 8 and improving. Just how much difference the tongue tie has made, we will find out at Aintree although there has to be a worry that one needed fitting and his breathing is not A1.
But, all in all, I very much doubt that 20/1 will last once the publicity around the race begins in earnest.
Don Poli is another who should run well with evidence continuing to build that he needs to go left handed (I suspect you can add flat tracks and good ground to that but there’s not yet enough data to say for sure).
As mentioned earlier, I’ll be avoiding horses who have run in previous Nationals. In the old days, a proven appetite for the fences was a bonus. But since those jumps were seriously softened, the race has become a high octane test of stamina and big-day temperament. Visually the fences will still leave their mark on an animal, but I suspect that all the razzmatazz coupled with adrenaline-fuelled jocks asking their mounts for everything over such a long trip leaves an indelible mark on 90% of those who contest the race.
Here’s hoping the horses all go home after it and that no jockey need the services of the sponsors.
On Saturday I watched a horse die and it’s been on my mind. Horses are my livelihood. I write about them. I make up stories about horses and tough jockeys and cunning trainers and villainous owners and desperate gamblers. On Saturday I wondered about the price that is paid.
I had travelled to Cheltenham races with three of my brothers. I rarely go racing now. I live on a small island off the West coast of Scotland and I’ve kind of tucked myself away in a long hibernation.
But I’ve always loved horseracing and a new star had risen, a beautiful bay (that reddish brown shiny coat with black mane and tail) named Thistlecrack.
Thistlecrack is trained by a mildly eccentric farmer, Colin Tizzard in the depths of rural Dorset in southwest England. Thistlecrack was led into the horsebox on Saturday morning unbeaten in his previous 9 races. On Boxing Day he had won the King George VI Steeplechase on only his fifth run over fences.
He hadn’t just won that race, he had done so with an injection of pace off the bend that I have never before seen at that level. He won without coming under any pressure from his jockey who was sitting still as he passed the post. To offer some perspective, the human sports equivalent would be an athlete with just 4 marathons under his shoes, cruising home at the Olympics.
But there were doubters for Saturday. Thistlecrack had run before at Cheltenham, in November and, at the open ditch (a long trench set in front of a high fence to catch the inexperienced and the weary), he took off way too early and landed on top of the birch.
But that error barely checked his momentum and he went on to easy victory.
Would he make the same mistake on Saturday? His rivals were not now in the class of those he had faced when winning the King George, but there were two particularly tough nuts; a grey (almost white with age now) called Smad Place and a magnificent classically built old fashioned steeplechaser named Many Clouds who had won the Grand National carrying the biggest weight since the days of the legendary Red Rum.
A dual King George winner lined up, Silviniaco Conti, but he had long since lost his form and was a 20/1 chance.
Many Clouds is a brown gelding with that dark colour fading into a kind of tan at his muzzle below the bright sheepskin noseband he always wears. He would be in the top ten best jumpers of a fence I’ve seen in more than 50 years watching the sport.
Smad Place too is a fine jumper, and a front runner. So pale is his coat that on gloomy days at the track he’ll lead the pack like some kind of ghost horse.
But Saturday was bright. Thistlecrack was a short-priced favourite at 4/9 (you put £9 on with a bookie for a profit of £4). Smad Place was 7/1 (£1 on for a profit of £7) and Many Clouds 8/1. The other four runners were deemed to have little chance although Kylemore Lough had been the subject of a gamble.
They lined up for the start in front of the stands. The official figures listed the attendance of 23,579 souls to witness the most eagerly awaited steeplechase for many years.
I took my place at ground level close to the winning post.
Cheltenham racecourse sits in a natural amphitheatre in a Cotswold valley with the hulk of Cleeve Hill rising in a dramatic backdrop. Viewing is clear from anywhere. There’s no need to be in the grandstands, but that is where most of the faithful gather in what can seem a mass tribal huddle. I stood with the grandstands behind me.
The starter waved his yellow flag and the field set off on the short run to the first fence. Smad Place led from Silviniaco Conti, Many Clouds and Thistlecrack and that was the order throughout the first circuit. Approaching the open ditch that had almost claimed Thistlecrack in November, the tension was palpable…but he soared over, going well, tucked away behind Smad Place and Many Clouds.
They turned at the top of the hill. Thistlecrack was on the wrong stride approaching the tricky downhill fence and he over-jumped and pitched and his nose almost touched the ground. But he recovered quickly, barely breaking stride.
They came around the bend and uphill toward the stands for the first time, the field of seven still intact, Thistlecrack’s jockey in orange and black catching the sunlight in his silks, the wrinkles sending back glints like tiny semaphores.
Away from us they went again on the final circuit.
People shifted, adjusting the weight on their feet, resting binocular arms for a few moments before picking them up again, thousands of lenses trained on this galloping pack, following them out onto the far side.
Coming away from the tenth fence in this race of three miles and two furlongs, Smad Place quickened. Many Clouds went with him. So did Thistlecrack but Silviniaco Conti could not and for the first time in the race he came under pressure. Kylemore Lough tagged on to the front three and these four began drawing steadily away.
The jockey on Smad Place, Wayne Hutchinson, cranked it up again. He and Leighton Aspell, the rider of Many Clouds knew that the only thing Thistlecrack had not yet proved was his stamina. This was his potential vulnerability. Winding up the pace from here on in was the only way to test it. The ground was their ally. It was soft. Not the kind of soft that incessant rain brings, but a sticky soft brought about by the combination of frost and miles of a canvas-type though breathable material that had covered the grass on the previous two nights trying to keep the frost away.
The covers had done their job but the ground had become poached and cloying and it sucked at the hooves of Smad Place and Many Clouds and Thistlecrack as they turned at the top of the hill to come back toward the stands.
Racing down the hill Smad Place quickened yet again and Many Clouds went with him and Tom Scudamore on Thistlecrack tried to do the same but they were at the fourth-last now and the front two jumped it perfectly. Thistlecrack hit it with his back legs and lost a length and Scudamore rousted him and down they raced toward the third-last where Thistlecrack had been on his nose first time around.
This time…this time, he did the same. He over-jumped, and that downward slope on the landing side made him pay the price of inexperience while the Grand National winner ahead of him had jumped many such fences and this one slipped below Many Clouds in a blur of untouched birch.
Toward the bend into the straight now and Aspell on Many Clouds and Hutchinson on Smad Place were rowing away with the reins and swinging their black boots to kick and slide along the sides of the saddles, and Tom Scudamore on Thistlecrack let out an inch of rein and Thistlecrack surged forward, unleashed now and ready to do the job that more than a thousand years of selective breeding had prepared him for.
They turned into the straight with two to jump and the white horse was coming to the end of his tether, his jockey riding desperately to keep him in contention. But Many Clouds galloped past him and Thistlecrack did the same and they jumped the second last in unison leaving Smad Place in their wake and they raced toward the last with Aspell riding hard on Many Clouds and Scudamore on Thistlecrack sitting almost still.
Many Clouds jumped it straight and true. Thistlecrack took a couple of steps to the left to try and put himself on the correct take-off stride and he too jumped but Many Clouds came away just in front and went half a length up, and Scudamore, for the first time in more than two years, was having to ask his horse for an effort.
Now we all knew, all 23,579 of us who watched, that this was to be no cakewalk for Thistlecrack…the noise began.
And it built so rapidly, flowing from the stands behind me as Aspell drew his whip and Scudamore kicked and scrubbed in panic and the lead changed hands in centimetre increments, that I stopped watching the race to immerse myself in the incredible wall of sound sweeping down and out across the track toward the two horses who were fifty yards from the winning post and still inseparable. The long, raking stride of Many Clouds appeared to reach out at just half the rhythm of the shorter legs of Thistlecrack so that the National winner seemed to be going in slow motion.
Thistlecrack was in a place he’d never been before, the realm of the pain barrier. His muscles would be screaming at the assault of lactic acid, his big lungs trying to take in enough oxygen to drive his half ton of bone and muscle and blood toward the post, foam spuming from his open mouth to stain Scudamore’s goggles and fleck his black boots…the same was happening with Many Clouds, but he had been there. He’d been to hell and back a few times. He had won the Hennessy Gold Cup and his legs had faltered only after the finish and he had wobbled and they’d hurried with water buckets to cool him. The same had happened in the National. But he never shirked. He knew the pain and had never backed off and he did not back off this time and while the distressed Thistlecrack’s head bobbed, Many Clouds stuck his neck out and his head down and they hit the line and that neck-stretch won him the race.
The massive blimp of noise seemed to burst and a sigh rose in its place and the applause began for two horses of high courage and real class.
As they pulled up, Scudamore’s head was down in dismay. A defeat he had believed almost impossible had come. Aspell, a quiet man, did not punch the air. He leant forward to hug the neck of his horse…his horse. Many Clouds had never had another jockey. He had been Aspell’s mount since setting foot on a racecourse for the first time in February 2012 (he won).
Leighton Aspell is a fine horseman but he is not a top jockey in that he wouldn’t get as many rides as he deserves and the public would not know him in the way they might know AP McCoy or Frankie Dettori. Aspell will be 41 this summer. The quiet Irishman has ridden two Grand National winners and there isn’t a better jockey in a long distance steeplechase.
Aspell waited smiling at the top of the track as the TV crew gathered for the usual post-race interview. Aspell was preparing in his head all the things he wanted to say, the thank you messages, the words of faith he’d always had in his horse, the praise for an animal who time and again had got to that pain barrier, that place where many horses say “no, thanks. Not again” and they give up and let others pass them. Not once had Many Clouds considered saving anything for himself. He gave every ounce. More than once his trainer, Oliver Sherwood had said, ’He would run off a cliff for you. He would die for you.”
As the TV presenter moved forward, microphone on a long pole so Aspell could speak, Many Clouds went down. His backend gave way first and he sat, giving his rider a chance to kick his feet from the stirrups before Many Clouds slumped. So big a horse was he that I heard him hit the turf from 150 yards away.
Oohs and aahs from the stands alerted those who were already hurrying toward the winner’s enclosure to welcome Many Clouds back in. They stopped and turned and saw the big horse down. His back legs kicked out in a brief flurry. The girl beside me said, ‘Oh, he’s moving! Maybe he’s all right.”
But it had looked too much like a death shudder and I turned away. People were crying. Others looked stunned. Course staff hurried to erect the big green screens. Vets jumped from Land Rovers and ran across to the fallen horse but he was already dead. His past post-race wobbles came to mind for many and the belief was that he’d had a massive heart attack after such huge effort.
Many people left the track. Leighton Aspell got changed and hurriedly drove away to seek the privacy of his home where he wouldn’t have to put on a brave face. Oliver Sherwood, the trainer of Many Clouds agreed to a TV interview and he was gracious and dignified and courageous and paid the most endearing tribute to Many Clouds and to the people back at Rhonehurst, his training yard where Many Clouds, the gentle giant, had been such a big part of everyone’s life.
Two of those people feature in a picture I took of Many Clouds a few minutes before the race (see below). His grooms. They look oddly tense and worried.
There is a picture too of Thistlecrack and of Smad Place.
A post-mortem was carried out on Sunday. Many Clouds died of a massive pulmonary embolism (a blockage in the lungs).
Many Clouds will be cremated and his ashes scattered in the paddock in which he usually spent the summer at the home of his owner, Trevor Hemmings, on the Isle of Man. In that paddock, two more Grand National winners also owned by Hemmings, Ballabriggs and Hedgehunter, now retired, will walk above and around the ashes of their ex-paddock mate.
The two grooms in the picture below travelled home with an empty bridle in a silent horsebox.
I travelled home with my brothers and we talked about the ups and downs of being racing fans. I know that some who were there on Saturday will never go back because a horse lost its life in the name of our sport.
I know too that it will trouble me for a long time, but that my lifelong love for racing will win out. I first went to Cheltenham 42 years ago to stand in a downpour and watch Arkle’s owner, the Duchess of Westminster win the Cheltenham Gold Cup with a fine horse called Ten Up who was very like Many Clouds in looks.
Whether Saturday was my swansong at the track, I don’t know. I am tempted to make it so because what happened there is etched in my soul.
- Just released: A fine tribute on film
Should arguably have won the Old Roan but for running into the back of the blundering Royal Regatta who beat him next time when GO must have been trading very short before stopping to nothing. Trainer then said he’d been close to withdrawing him that day because of the ground.
There should be no ground complaints tomorrow, so he’s given another chance. Sandown hill should suit his finishing effort to a T over this trip. Sandown is also his last chance saloon!
Charbel is superb antepost value at 33/1 for The Arkle chase at the Cheltenham Festival. He’s due to face Altior on Saturday and that one beat him easily in the Supreme, where Charbel finished 5th. But Charbel looks to me a more natural jumper of fences than Altior and I’ve backed him in the Henry VIII on Saturday.
The form of Charbel’s debut win has been strengthened by Top Notch who was 3rd to him at Uttoxeter and has won his next two. Runner-up Le Prezien won a Grade 2 next time out.
I think 33s (William Hill) is way too big. His trainer says the JLT might also come into the picture so I’ve had a saver at 75 on Betfair for that, but he looks a two-miler. I still hold to the belief that Altior’s jumping might let him down and he’ll be rerouted to the Champion Hurdle. If you want a related-contingency bet that is without penalty, you can bet Altior at 33s and Charbel at 25s in a double with Paddy Power.
The usual warning applies: antepost betting is hazardous. Much can happen between now and raceday (though that works both ways), and if your horse doesn’t run, your stake is lost. Bet for fun and beware of tipsters who promise the earth,