Racing For Change’s twitterhorse was loaded into the starting stalls some time ago, though the blindfold was on the news rather than the horse. Now Eamonn Wilmott and James Knight’s twitterhorse has jumped out a few lengths clear of the field just weeks before the planned announcement by Racing For Change.
Racing for Change quickly recognised the effectiveness of social media. CEO Rod Street has been a regular on twitter for some time. and its power as an informal communication network for brands was evident to Rod. That power, triggered the idea and RFC launches its own Twitterhorse, a 2YO filly to be called ‘Lady Tweet’, via Twitter in May.
Rod said, “We’ve been working on this project for a while and recently registered a few Twitter-based names with Weatherbys. One name we wanted was Tweet Tweet but it already belonged to a 1991 broodmare! Lady Tweet has been chosen as it fits our chosen filly’s pedigree nicely, though we’ve got a few more reserved for the future.
“We’re keeping the identity of the filly and details of the yard under wraps for now, ready for the launch in May but suffice to say this will be the ‘people’s’ horse‘ – we’re aiming to create the world’s largest virtual racing club, where all you have to do to be a member is follow it!
“The purpose is to promote the racehorse and tell racing’s story to a new audience, whilst providing interest to the existing one.
“It’s no surprise to me that the first paid Twitter syndicate has appeared and Eammon’s suggestion gathered momentum at a stunning rate – which demonstrates what a superb medium Twitter is. I put myself down for a share incidentally and hope I was in the first 50!
“If Eammon’s syndicate buy a 2yo sprinter then we’d love to race against it! Lady Tweet v The Twitterati? If I’ve got a share in one and responsibility for the other, that’ll make for a day out!!”
Eamonn Wilmott welcomed Rod’s plans for a people’s horse using social media. He said, “I think Rod is doing a great job at Racing for Change and this sort of initiative underlines that. I’m sure other trainers will now pick up on the idea and it can only be good for racing. It’s nice to have such positive stories to balance some of the recent negativity. I wish Racing For Change every success with their horse, and we look forward to meeting our twitter rival on the racecourse!”
Racing For Change’s people’s website is here and news will appear soon about plans for Lady Tweet.
25 of Britain’s 60 racecourses are offering a number of free entry tickets during April. On twenty eight racedays in all – from Perth to Brighton – many racegoers will pay nothing for admission.
The initiative, the brainchild of Racing For Change, is an ideal way to introduce friends to racing and more than 70,000 tickets have already been ordered. There are still some available though so choose your course from the map below then click here for full details.
Cheltenham’s clerk of the course, Simon Claisse has very shaky form with his going descriptions for day one of the festival meeting. Good to soft has been his verdict in four of the past five years (soft in 2008).
Timeform, using race times as well as other information, has disagreed with that description four times in the same period. Simon Rowlands’, (head of research and handicapping at Timeform), article on this is here.
Many readers know that the going is the key factor for most form students. Millions will be bet on Cheltenham runners over the next four days but until we hear the verdict of the jockeys after the first race each day, no one who is serious about their betting can back a horse with any real confidence.
Accuracy advocates put plenty work into trying to get things changed.
A thread on the Betfair forum, faithfully noted official going descriptions and compared them with time-based ones, publishing the results, for two full seasons. One of the architects of that thread voted in my blog poll and left the following comment:
“His (Simon Claisse) stick readings defy belief , He has Champion Hurdle day (2010) as softer than when Grand Crus won the Cleeve!!!!! But until you dig around and find out when a lot of the readings were taken(up to FIVE days old!!) then you are not going to get a lot of sense out of them
Take them 2 hours before the first and an hour after the last if you want them to have ANY meaning”
So, who cares? It’s Cheltenham, the NH season’s X Factor now, with almost all other big races being treated as an extended equine ‘boot camp’ for contenders. Maybe many people don’t care. The ‘holiday’ atmosphere of the festival, tempts them to abandon discipline for the duration and treat their bank as spending money.
A week ago I opened a poll on this blog based on the question Do you agree with festival policy on producing easy ground for day one? I placed a link on my home page, inviting votes. The home page has over 2,000 views yet only 198 people chose to click through to the poll. Of those 198, just 70 voted. The top ‘answer’ with just over 31% was “I don’t mind, so long as the going description is accurate”
Only 10% opted for ‘Yes, it’s the best strategy for welfare and safety‘ (You can see all results by clicking here then clicking ‘View results’ on the bottom left of the panel)
I’m no pollster. I intended to be objective in compiling and wording the options though perhaps I missed in that aim thus discouraging people from voting. The result was as I expected – most of those experienced in betting on horseracing, don’t care what the going is so long as it is accurately described.
How much will be bet on the Supreme tomorrow and what percentage of that on Cue Card? He’s seen as a banker by many yet, based on Timeform’s going descriptions, his only hurdles defeat has come on good ground.
Just 70 voters would cut little ice with statisticians, I suspect, the sample size being considered too low. But isn’t it time Racing for Change started looking seriously at this subject? Much of RFC’s focus seems to be on attracting newcomers, yet every marketer will tell you that it is much cheaper to retain current customers than to recruit new ones.
Racing’s dilemma here: the more that people learn about horseracing, the less attractive it will seem as a betting medium compared with sports where full and accurate information is available. A description of the going, which punters can trust, at every track, is essential to the long-term financial health of the sport. It might not be an easy objective to achieve, but we must find a solution.
For a start, when racecourse execs sit down to compile their list of “stakeholders”, they ought to add, close to the top, “off-course punter”